"Whatever happened to plain talk?"
That is exactly what I thought. Plain English please without the obfuscation that is all too prevalent today.
obfuscate[ ob-fuh-skeyt, ob-fuhs-keyt ]http://m.dictionary.com/res/dictiona.../iconsound.pnghttp://m.dictionary.com/res/dictiona...confaveoff.png
verb (used with object) ob·fus·cat·ed, ob·fus·cat·ing.
1. to confuse, bewilder, or stupefy.
2. to make obscure or unclear: to obfuscate a problem with extraneous information.
3. to darken.
It seems as if they want to wash their hands of all the packaging and distributing and marketing garbage and just concentrate on making the film product. This could be a good thing.
If I were a wealthy entrepreneur I'd buy the business, be the 'middle man' and sell the film to Fuji, Foma, Ilford, Adox, Freestyle etc. There would be no more KODAK BRAND film, but it will say "film manufactured in Rochester, USA by Kodak" or something like that and those guys can come up with their own names for the emulsions.
Making the film is what they do best. The rest is what they do very poorly. Could be a win/win to hand that off to someone who can do it better.
It's just a bunch of shitheads running the place now.
So essentially it sounds to me like Kodak wants to sell off their highly productive and very active film sales and marketing division.
Wow, my wife is a programmer, she could do the the web page work, if I work at it too and hit the big pro-photographer trade shows I could seemingly double Kodak's marketing efforts, sales should skyrocket. :errm:
WTF Kodak, wish I could sell something that doesn't exist for big bucks and keep the cash cow too.
I think they are looking for somebody who buys the Kodak brand and cares about all the marketing and distribution both as Kodak Portra, Ektar etc. and, in addition to that, to whomever else wants to license the product and sell it under their own brand, i.e. firms like Agfaphoto, or distribution chains, shops etc. like Freestyle, and maybe people like Ilford or Adox who could leverage their distribution network but would not want embark in the big business of the Kodak brand.
They would keep the production, and therefore the quality, under control and so they would run no reputation risk in selling the Kodak brand for still film while maintaining full operation for the Kodak motion picture film.