I'm sure the decline in film related revenues is mostly due to motion picture print materials - the digitization of theatres has accelerated tremendously in the last year.
It would be really interesting to know what the still film and paper and chemistry numbers are, but I'm sure we never will.
I think part of the problem is that Kodak has killed off their unique products. I loved plus-x, although the price hikes made it kind of ridiculous towards the end of production. I loved elite-chrome too. Axing that seems kind of stupid considering Fuji axed their cheap slide films around the same time.
I'm sure that if you take the time to adapt to FP4 you might find it works well for you. As for Kodak nixing unique products, at this point in time, all film is unique somewhat, TMY in 4x5 being very much so....
Kodak didn't "kill off" films just to spite people. Believe me, if they could, I bet they would be running every film emulsion they ever came up with in every size it was ever offered. But they are a commercial business and they have to make a profit! So no more Techpan, no more Kodachrome, no more Plus-X, and goodbye to the entire E-6 production.
Instead of movie makers shooting on Plus-X, they are shooting on digital. Flat out fact, not enough love for black & white. Instead of chromes, the commercial shooters are using digital. And just because Techpan gave the abjectly awsome enlargements, stuff is stitched and filled, and nobody cares. The populace is happy with an inkjet print.
And of course Kodachrome was twice as expensive as any E-6.
Once upon a time, consumer production was 95% of Kodak's output. Now movie film is 95% of Kodak's output. And all of the numbers are dropping. If all of the members on the forum got together and bought $1000 of Kodak film a month, it wouldn't be enough to sustain anything. I have no idea what will happen next year. When Fuji diversified, it kept everything under its operational umbrella. When Kodak diversified, it spun off or sold off, and the profit no longer went to Kodak. If Kodak had bought Apple, Apple would be dead. If Kodak had bought Google, Google would be dead. They have a lead touch. Actually, they don't. Lead has value.
The lesson is to use what suits you, and if something is discontinued, you find something else that works. You adapt. The most critical aspect is, after all, to make beautiful photographs, and truth be told, what film you use is probably not going to matter that much, as long as you're willing to learn how to use it. I do understand the infrared film conundrum, though. That's a pickle, for sure, but as always supply is intrinsically linked to demand, and if we don't buy enough of it, the supply will diminish. Accept it and move on. There is very little else that can be done. Do it for the arts! Do it for photography. Stay positive and make good art.
While it's possible the observation may be true, common sense should tell us that if it is, it's definitely NOT the fault of those participating riders. I mean jeez, they're just about the only ones left whose butts are still in the saddles, right?
If for some reason one has a need to assign blame for the worldwide drop in film usage, APUG and its small army of film enthusiasts is probably that last place one should come to point that particular finger.