Kodak licences its brand name

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Originally Posted by MDR

I thought this 2006 Kodak ads fit the topic quiet well "just when you thought it was dead. Funny advertisement unfortunately for Kodak batteries but still funny. http://www.frederiksamuel.com/blog/2006/10/kodak.html

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I have some Kodak batteries at the moment, the're made in China

Hope the Kodak name doesn't end up like Hello Kitty :( You'll find everything Hello Kitty. From sox to red wine. ugh..

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Originally Posted by Mainecoonmaniac

Hope the Kodak name doesn't end up like Hello Kitty :( You'll find everything Hello Kitty. From sox to red wine. ugh..

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I would love for Kodak to make the kind of money the Hello Kitty franchise does.
Maybe Kodak should change their CI from the great yellow father to the pink kitty. Pink film boxes, pink disposable cams. Pink sure has more market appeal than yellow and Kodak shouldn't forget to put a photo of a kitty with pink dress on the film box. Think Pink think Kodak. Their disposable cameras could meow instead of click. Change watch the birdie to watch the kitty meowwwww.:)

Dominik

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Originally Posted by AgX

As far as I know the Kodak tradename has not been licenced so far (aside of products that were not photography related but served Kodak as advertising tool) so that would be at least interesting news for the industry minded.

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I was in the belief that so far all Kodak branded products (with the exceptions above) were sold by Kodak (nonwitstanding that products may not be manufactured by Kodak themselves but manufactured by others for Kodak).


Had there been any Kodak branded products so far that do not fall in to the categories above??