Along with Fuji's price increase was the news....
...that film demand is still decreasing. Without any hard data, I had thought that the general feeling here was that the drop in film consumption was finally slowing down. I guess the feeling was artificial, somewhat fueled by my own re-discovery of film; thinking that if I was doing this, there must be a lot of others.
So to read that film use continues to drop, one has to ask, at what point does this decrease bottom out and a new equilibrium found? How far away are we? Still more years?
With Kodak dropping their E6 line, you would have thought that this would have added nicely to Fujifilm's film production. Apparently not.
Clearly there needs to be more consolidation of the film producers. Here, Kodak's continuing struggle to stay alive might ultimately hurt the remaining more healthy producers. It would be more than a little ironic, even sad, if Kodak continue to limp along year after year, fatally damaged Ilford's and Fuji's film production by taking away production volume that would keep these two companies producing, all the while Kodak having no chance at all, due to their massive legacy costs and dramatic overcapacity.