I was under the impression that the Film Ferrania was preparing to produce all the new Lomography house films, which would mostly include C-41 and E-6 films.
Also, this is GOOD news for film in general, I doubt they will do B&W emulsions, there's too much competition for that right now between the big three Ilford, Kodak, Fuji and then Rollie, Foma, etc it wouldn't make sense to make B&W right now, but color, especially cinefilm would be a smart move. In fact I would bet they will produce an ECN-2 type film for filming and E-6 movie stock for copy before they produce C-41.
The ECN process is used to create a negative, which is subsequently printed on to another transmission oriented negative material, in order to create a positive transparency.
The C41 process is used to create a negative, which is subsequently printed on to another reflection oriented negative material, in order to create a positive print.
The requirements of transmission oriented and reflection oriented materials are so substantially different as to require substantially different workflow materials.
1) movies are edited before they are distributed; and
2) when they are distributed, they need thousands of copies from each original.
A positive to positive film copy will always be of lower fidelity than a negative + negative = positive film copy. It is inherent in the nature of the physics involved and the technology available.
Editing usually involves several copying iterations, and of course the preparation of copies for distribution adds another, so fidelity in the copying process is critical.
ECP is a negative acting material made for viewing purpose (projection transparency). Negative from Negative makes Positive...
Aside of Kodak Agfa is great in colour cine-film production.
a two stage process (aside of that editing and multi-prints making issue) enables a lot of variability between the two materials used. This yields various ways to improve quality on several fields, in contrast to a one-step approach.
See my remarks in post #28.
The advantages will be much greater than the minimal loss in the copying step.