If you got an expensive MF sensor back there is nothing wrong in putting it via a reduction device on a LF monorail. All LF camera manufacturers offered reduction devices even in times of film.
Not all photographers had/have the means to buy apt outfits for each and every format.
I found the press release bizarre. 'Leica now covers all segments of the photo industry' what next? Smartphones? 3, 4,7,8,12,20,41 mpx etc?
I would've have raged at that statement if I were a shareholder.
Keep getting reminded of the car brand analogy, anyhow. Looks like another hassie like management. :-)
Sent from Tap-a-talk
I think they look at it as offering a compact digital camera, a FF digi, a medium format digi and now a view camera / studio digi option, with stitching backs and such. I doubt they care much for what they cover for film shooters, but I believe there still exists roll film and sheet film options for the view range. I think Sinar fans should be happy, it could've gone much worse. The landscape has changed drastically.
Sinar had the Sinar/Rollei Hy6 going for a while, to cover the MF SLR part of the range, and now they have a MF view camera and the LanTec architectural camera, mainly aimed at users of MF digital backs.
But really, I don't think Leica needs to claim to cover everything. They are part of a company that markets luxury products, so they'll market Sinar as a luxury product as well. Can I get a bellows for my 8x10" P with Louis Vuitton logo leather now? Non-metering back, please.
Well, Leica sells 35mm digital and film cameras, plus a medium format-ish digital system, so they really can now claim to have products spanning the full range.
I expect they'll be pushing for more automation and electronic coupling to sell in smaller view cameras. Think 645-ish sensors (that being what's in mass manufacture right now) in a system with bellows, coupled sinar shutter and shorter focal lengths more appropriate to the MF sensor than 4x5+. Think commercial/stock shoots, etc, maybe rich people doing landscapes.
Sure Leica are expensive (they're a Hermes brand, right?), but it's not like Sinar was cheap.
Hell, maybe they'll be the first to market with a commercial non-scanning LF digital product. I doubt it though.