There were some very good cameras for APS made by some of the big makers, but the system was introduced too late, some features were never developed or used, and, with special processing equipment being needed, it was all too complicated compared with 35mm.
Whereas disc really had no redeeming features whatsoever! :)
I also never actually bought any 110!
I bought a fair amount of 110, lots of 126 (still shoot some) loved Verichrome Pan in that size, never shot disc or APS. Mostly shot 35mm over the years though 120 is picking up. T-Max is the only Kodak I've ever shot in 120.
Mr. Oviedo, the man seemingly none of us heard of again, left that position in july last year and is now Customers Officer fo the "emerging geographies" (BRIC-countries?) only.