Well.. people around here can get 4x6 prints for next to nothing. No consumers I know are going to spend a fortune on ink and papers when they can just pop over to a tech store and get 1-3c prints (I think they do this now at a loss just to get people in the stores). I would say around $6 NZ for 200 4x6 prints. In NZ 200 sheets of 4x6 inkjet paper would be over $60 NZ, not sure how much ink is required to print 200 photos.. maybe $40 NZ or more? So Kodak is going to be saved by people choosing to spend $100 or more on a batch of prints vs. $5-7 getting it done at a shop? I suppose they are talking about commercial ink sales but it seems that is a very tough market Epson, HP, Canon..
The 130–year–old photography pioneer is banking on replacing the hefty profits it once made from film with ink revenue