at least the general public would realize they can still get film
instead of being told by know-it-alls at camera stores that film is no longer available.
A 14% drop in revenue vs a much larger rise in costs should equal more sales volume then previously.
Oh no must buy PE's emulsion book soon....
Nobody would seriously consider Kodak to be anywhere near the big, very successful player it once was; it is sinking further and further with each passing year into a quagmire — an almost spent force. Digital changed everything, tipping the world on its ear and making every wannabe photographer a pro if he has a digital do-it-all in his hands. Other marques took off, but not Kodak. Reading through EOS magazines from 1992, Kodak was behind the DCS digital capture cameras of that era (such as EOS), but obviously never caught up with others with more cash, zeal and research nous.
Slightly off subject but reply to last post. I used to buy all of my film and now digital gear at our local camera shop, because I liked the shop and the next nearest one where I could buy pro-film was 80 miles away.
I am sad now they sell "instant studio" light and background kits, and rent $3000 dslr and dslr lenses to the weekend part-time pro wedding, and portrait shooters that don't collect sales tax, but are happy to write everything off on the 1040 c and d forms.
The world is a cut throat mess.
Revenue is just price * volume sold. If prices had fallen more than 14%, and revenue slipped "only" 14%, that would have meant a volume increase.
profit is related to costs, revenue is not.
We don't have the profit picture, the revenue picture is certainly gloomy.
My opinion is that things might change dramatically when the crises ends. We are in the worst world economic crises of the last 80 years or so. Film at the moment is quite a discretionary spending. Photography, also professional photography, is bound to suffer in times of crises.
I hope Kodak and the others have financial breath long enough to arrive at the end of the tunnel. I would bet on a resurgence of film after that.