Kodak and Liquidity
"Kodak also said it may slow investments in its consumer and commercial inkjet units or sell some of its cash-generating businesses “if liquidity needs require.” It didn’t disclose which units may be sold. "
Inkjet printer business... Their strategy still baffles me. When did they stop inventing at Kodak? Why get on with something that is already a slowing consumer business? Who, other than fine art photographers, buy inkjet printers?
a lot of their ink printers are consumer printers that use ink that costs a fraction of the $$
that other inks cost.
It does seem like they are actually starting to sell enough inkjet printers and ink to make a profit on them.
For the sake of the employees, let's hope the trend continues.
I still equate Kodak to being a company of innovation, and am secretly hoping they stretch wider than inkjet printers. If you want to capture future customers, you have to be on the cutting edge, not doing what everybody else is doing.
They just need to made a Digi body for FD lenses, make it look and work like an A-1 but with an LCD back instead of a film door.
(*hoping they're so desperate they're trolling the Internet for ideas...*)
If they will indeed put their eggs in the inkjet basket, they are slowly doomed. I hate to say it. I hope they spin off the film business before they implode.
Young people don't print photos, except to give to their unhooked grandparents or to hang on a wall. It's more and more a niche business (like film) and less mass market.
If they don't implode, they'll shrink and some creative lawyer-investors will come buy Kodak for the patents and kill off everything else.
This is 100% true.
Originally Posted by jp498
Railroads killed themselves because they thought they were in the railroad business instead of the transportation business. The USPS is slowly bleeding to death because of the unions, retirements and everything but they still think they are in the letter business not the communication business.
Kodak is in the image business and the quoted fact above means printers will go the way of the typewriters, they need to be more visionary about being in the image business.
They are selling everything they own it seems, all I. property rights are spinning out the door to keep them afloat and the future investors will not want to invest in film, so it will fade faster and faster. I believe if you like Kodak film and paper, buy it and freeze it now.
I've heard that kodak inkjet printers are quiet good and only cost a fraction of their competitors products.
Very true about young people not printing, but it's not just young people. My wife took a trip earlier this year to visit her parents and relatives, something she only does about every 5 years, and she took a lot of digital pictures. Will she print them? I even had an offer from Kodak Gallery for 100 free prints that expired on Oct. 31. Did she take advantage of that? NO. Just wait for the hard drive and backup drive to fail.
Costco warehouses in my area often do 4x6 prints for .06 and see only a slight uptick in traffic during the specials.
Originally Posted by Dave in Kansas