I've just looked at the first two John Sexton videos and am somewhat suspicious also; I hope these marketing videos do not end as you suggest which is predicated on the misplaced idea that "if John Sexton uses EPSON then that is what I or everyone else should do so as well"...
Or Epson is gonna take over an abandoned B&W photo paper factory in Eastern Europe and start competing with Ilford in the analogue market. ;-)
And the world is flat and square
A lot of people working with Alternative processes are contact printing using digital negatives prepared with Epson printers.
And as I posted above, a lot of people use both film and digital procedures.
So what has Epson to lose by promoting high quality photography?
As others have said there is major crossover between the inkjet and analog worlds. I plan to make analog prints as long as possible, and may even switch to wetplate if silver materials dry up. That said, I also plan to produce a handmade book in the next year or two. I will most likely print it with an Epson printer...
I think that until we see that 4th installment I'm going to just enjoy these videos for what they are! Entertaining.
They're all up now. No earth shakers about leaving silver gelatin in the Sexton video... I haven't watched the 4th installment of of Kim's video yet so the rug could still be pulled out from under us there... =P
In all seriousness, these videos are are very well made. Check them out if you have some extra time. I love John's "Mr. Zone" license plate!