That would be a quite positive news. The production of the still film will be almost lasted as long as the production of movie film. And the film QA will be assured as high quality as we know about.
Will it branded as Kodak film? May be, and may be not.
As I said in another thread:
Reality check time.
At this point, there is no assurance that Kodak will actually be able to successfully exit bankruptcy.
Branding, I bet they will do both. Freestyle currently sells house brand film that is coated by Kodak. Let's hope someone buys the Kodak still film line right...
I can't help but feel a little disappointed by this news. I would much rather see Kodak film become an Ilford than continue be part of a corporate monolith which is focused on other things. Personally, I'd still like to see the film line bought out and marketed/developed as it should be.
I do think Kodak, considering the circumstances have done an amazing job (Ektar, the new Portras), but I wonder how much of that is *despite* the management, not because of it.
I've seen some images taken on the new series of cine-film (Vision 3) and they are mind-blowing. That technology in C41 chemistry and without the rem-jet backing would be an instant hit, if marketed by someone who knows how to sell stuff.
I thought Portra 400 was supposed to be based on Vision 3? That's what this guy reckons anyway:
I also read it here:
Although their results seem to show different results from the two. I do agree with you though, Kodak is an icon, and they could probably market that a lot better.
I think the clincher in all of this is that Kodak have a modern up to date film coating line but who else can afford to set one up now given the global economic situation?