Good news! I just hope they don't jack up the price.
I can't imagine they will get much for it. It's the exact part that they have been intentionally destroying for the past several years, to the point where there is almost no value remaining. The new owner will have to do all the work of rebuilding the brand, the distribution network, the supply chain, and of making the world aware that it even still exists.
It makes no sense that there is no value in the right to sell a product that most of the world believes no longer exists? In a dealer network and distribution system that has been all but wrecked?
^But aren't Freestyle's and Lomo's house brands a direct example that a market does exist?
What if one of them or maybe Formulary bought the name too?
The Wall Street Journal estimated annual sales of the consumer film and associated businesses at $1.3 billion. There is some value there.
in 10 years 4x5 tmy sheet film has more than doubled in price
from 64$ / 100 sheets to 75+$ / 50 sheets ...
i have no idea what the news means, maybe the pr person from the other thread
can help us understand what it means, other than they will no longer sell off their film
division, except for industrial films, but sell it all off all at once to whoever might want to buy it.