A new film? Heck, I would be eternally grateful to see no further shrinkage in EK's current offerings!
In a few years, when The Impossible Project produces high quality instant film eroding the much coveted first position in the industry held by Fujifilm, Kodak will launch their line of instant photography material. I imagine the titles on the newspapers: "Kodak enters the instant film arena - Another threat for the already declining digital camera market?".
(don't wake me up).
Verichrome pan in 122.