Fujifilm CH 135-24 Fujicolor Superia 400 is in fact DISC in 36-exp and remains available in 24-exp. While B&H sold quite a bit more 36-exp than 24-exp, overall Fujifilm USA found demand for 24-exp remained while demand for 36-exp has dwindled.
BTW, @moosekaka - I have not hear "that ALL fuji superia has been discontinued." Can you cite your source?TIA.
Announced discontinuation dates could depend on what is left in inventory at various distributors and in country specific packaging.
well i think part of the problem is that for this line of consumer film, i see Walmart selling multipacks of 24 exp rolls but none in 36 exp....since their prices for 24 exp is so cheap (less than $10 for 4 rolls a pack), i bet ppl just buy that by default. I would think if they offered 36 multipacks in Walmart demand wouldnt dwindle.
I think that offering 36 multipaks would hurt sales.
People try - ever so slightly - to frame film shots so as not to waste them. They cannot be deleted like the resourcless "digital" pictures. But shooting 36 exposures can take weeks if not months by the average consumers.
My guess is that 20 exposure rolls at 15 cents cheaper would sell even more film.
It is funny in this digital age you can blow through hundreds of shots easily of nothing good but with film you want to make them count so 24 shots can take a while to finish.
As a kid I loved 126 format, 10 and 20 shot rolls though my Dad hated it as I could go through a roll pretty quick. Today I like 6x7 in 120 format, 10 shots again so I can easily finish a roll off in one session, get it in the tank the same day.
For 35mm processing my own however I much prefer 36 rolls as they fill a reel. 220 would be more efficient too, 20 shots instead to fill a reel and use the same chems as 120 though you can put a pair of 120 rolls on some plastic reels.
hmmm....after 4 months....now the fuji 400 is back in stock it seems at both adorama and b&h.....i will be sure to stock up on these!
B&H seems to use the term "discontinued" to refer to items that they no longer carry, not to items that have been discontinued in manufacture. While the product may be gone entirely, I would not use B&H's, or ant retailer's, "discontinued" descriptions as a marker of what is being manufactured and what is not.
Unfortunately, info directly from Fuji tends to be no better.