I've heard stories that the baby Yashica's were particularly popular with women, due to their smaller size. To exploit the market further the 44a produced in a range of colours (as were the vanity kodak VP's of the 1920's). They're nice camera's to handle reguardless - I've got huge hands, but the 44a is one of my favourites.
Small and pretty colours seems to be as deep in to the female psyche as as designers get!
My girlfriend is particularly fond of her Pentax A110 for her personal work, so small and cute does count for something. On the other hand she's also got barbie camera (a pink 110 of very dubious quality), which has a matching version for barbie! I think that definatly counts as a camera targeted at the female market ;-)