Quote Originally Posted by shimoda View Post
How will Nikon-Canon be able to get punters to buy a new camera every 3 year as they have done during the last decade?
Is there a major paradigm shift in the 35 mm SLR future?

Seriously, I wonder about the sanity of people spending big money on cameras they have little on idea coming to grips with, meaning they have little or no foundation knowledge in photography. This is how consumers fall on their sword: we, as film users, have skills and experience to put cameras to use in any situation, but too often now, skill, knowledge and experience play second fiddle to getting your hands on a fancy piece of MPX hardware.

I think Nikon and Canon, among others, have made a grave mistake in pinning their fortunes on d****. Of course, both marques still have film bodies they wouldn't dream of ditching. Neither Nikon nor Canon are selling any substantial digital stock here in Australia at this time and discounting is heavy with rampant competition. Incredibly, now furniture retailers are calling themselves camera experts. So, too, supermarketss, for so long the place you go for pillows, mincemeat and batteries, have "the best camera for your picture taking". Ugh—!

There is a visible perception that the public are becoming tired of being nobbled for the 'next best thing that does everything better than the last' (read: ever increased levels of automation). The turnover is sluggish and the technology is too overpowering for Mums and Dads who are the first to come in and complain about the camera when in fact the fault is with themselves and lack of education, both at grassroots photography and at the critical interface of computer literacy. In the upper echelons of traditional film based photography, handing over this artform to be usurped by a computer is viewed on a par with shooting Bambi.

Happily, sales of pre-loved 35mm (or all film-based equipment) continue at a steady rate, particularly evident in professional dealerships. There are collectors, folio shooters, artists, students, alternative process practitioners... a large, well-educated market there for the taking. Stagnancy in 5x4 and 6x6 and other formats appears to be because of uncertainty of the availability of film for those niche applications (Fujifilm's discontinuation of 5x4 quickload sounded a warning bell). So sales of film cameras chug along nicely. Why is that so? Because film-based cameras do not have self-disposing obsolescence. What was great in 1990 is still great now. That's something we on APUG know anyway, right?