Here is a good example of where we are going in terms of of the mindshift in the oncoming postdigital society. Lomo has released a new panoramic camera, and the interseting piece for this discussion is not the camera but how it is marketed. On this howto-page where they talk about scanning the film and include the sprocket holes (it exposes the full width) a scentense got my attention: "Plus the sprocket holes simply look sexy and are unique to 35mm analogue photography."

That scentence would simply have ben impossible 10 years ago, unthinkable in promotion of a new camera. But the world has changed fundamentally. Film has started to become something uniqe with a value in that uniqeness. Gosh.. sprocket holes has become a sales argument!

Damn i must have become a very old man..