You could buy Seagul TLR cameras in Germany too, until one shop decided to do something about it. After that, you could buy "B.I.G." TLR cameras that looked (and performed) just like Seagull TLRs, except for the name on it.
They went up in price quite a bit too. .
"Lomo" once was a brand of cheap, and also not very good photoproducts.
This "Lomography" is a trader, cashing in on the consumeristic hype that the Lomography movement turned into.
If you want to make a fortune, watch for the next big hype, and then register the name it goes under as a trademark.