It sure would be great if they sold properly perforated bulk 110 film and reloadable cassettes instead of charging an exorbitant fee for spooling the film for us. I would want some, but $6 to $7 per roll is not a price I would pay. I have my five cassettes that I keep reusing, and I have my eight SS reels (which I got through A.P.U.G.). If someone were to reintroduce 110 film for $3 per roll, I would stockpile it like crazy...but not 6 to 7 bucks. I'd much rather just buy a bulk roll from them.