Well on Tuesday I was out shooting at Ephesus (ancient Greek/Roman city)with another APUG member in the bright summer sunlight here in Turkey. He said he normally avoided that time of day, I showed him that contrary to what books say the shadows aren't harsh, the light isn't harsh & contrasty, there's so much light that the sky acts like a giant fill in diffuser.
The evening before shooting as the bright sun dropped the exposure remained the same even when the sun dropped behind a mountain.
It might surprise you that I was shooting HP5 at midday, but then working hand-held with a 5x4 camera I needed a high speed and small aperture. With my TLR or the camera on a tripod I use Delta 100.
Subject matter is always project related in my case. I think it makes sense to photograph something your interested in anyway.