I think people are hungering for organic looking images in the age of digital images. Some folks are left feeling cold being fed a constant diet of super retouched images and HDR pictures. Gen Y kids are rediscovering the magic of vinyl records. They love the warmth along with the hiss and pops of old records. It's great that some people are shelling out $100 for a plastic twin lens reflex camera. Everybody needs a hobby. I'm sure it will spur on film sales. Long live film.