I don't care a whit about the appearance of the strap, the Op-Tech straps are great. I've got a few of them on some rather hefty 35mm SLR's and I can tell you that it makes carrying one around a LOT more comfortable. I haven't gotten one for my Hasselblad since I don't carry that thing around much. It pretty much stays in its case and gets mounted on a tripod when used. Bet your bottom dollar though that if the day comes when I do find myself carrying it around, that Hasselblad strap will be replaced with the "ugly" Op-Tech neoprene job.