AFAIK, Fuji announced the discontinuance some time ago, though it is still in stock at many retailers' shops. This speaks to the incredibly low demand for it that caused its discontinuance in the first place. The things that most people used this film for are now done almost entirely with digital cameras. Same story with Pro 800Z, Superia 800, and Superia 1600 (that latter two of which are discontinued, at least as far as I can tell).