Finally some well known and reputable camera maker churns out a newly developed camera and all we have to say is "oh, so expensive" Folks, this is not an ultra high volume low quality made in Elbonia piece of junk like the latest gazillion megapixel DSLR incarnation. Sure it is way more expensive than some 20 year old RB67. This camera and the fact that it was just recently introduced indicates to me that Fuji believes in a future market for advanced film cameras, which eventually moves away from being swamped with used pro cameras sold at junk metal prices. I would be a lot more concerned if Fuji introduced some Holga look alike or closed down its film camera branch altogether.