Which is exactly why i think DHW is not a manufacturing enterprise, not a revival of Rollei, but a small scale trading company that turns scrap (the inventory of parts and almost finished products they bought themselves out of the bankruptcy) into something (much) more valuable.
You can do that if the costs are low (and being small, and not doing much else but assemble already made parts, the costs involved are low) and the margins are big.
They may not sell fast, but there certainly is a market for prestige laden, very expensive luxury products. (Look at Leica and what they manage to pull off.)