The 36 exposure rolls were positivly packed by Fuji. The edge markings were consistan with Fuji product and were slightly different on the Bulk Product vs the cassettes. But the "old stock" seems to jive. I bought it a couple of times and got EM 271 and some Em 272 I have twqo bulk rolls in the freezer and the one I used so far came on a "fuji Film" 35mm Eyemo spool. (and seemed to have extra film as though they were using the equipment that would spool Movie film with a leader and a trailer.)