You are correct Chris...
The message / content is the absolutely most important part of an image.
Without that the very best technical skills are waisted completely/
I prefer to have both unique message and the absolutely finest (in my opinion) print that can possibly be made...
When I posted this statement I had no idea that it would get this much response. In a way I am happy because I have read so many different viewpoints, yours included. This has given me a much better understanding how other photographers feel about their work, marketing their work and showing it to the general public.