Silly question: why are they releasing a new film camera while discontinuing film?
my guess would be they can make more money from selling film cameras than selling film. If their film sales are in decline, maybe they're better off financially making only cameras while Ilford and Kodak (and the smaller film manufacturers) make the film
"Gotta little problem with personal space, and I've been pounding the Jager. My breath and behavior have been driving the patrons away" -"Whipped Cream" by Ludo