So,,, why not offer the local small newspaper a short article and a couple of pics of a band coming to town in a week or two?

We're in a town of 60K, with several small winerys with bands on the weekends. A few pic's, small writeup, and a follow up writeup afterwords might get your foot in the door. Might even get the winery (or whatever) to get in the habit of using you.