Quote Originally Posted by nickrapak View Post
24 exposures is the classic "consumer" length, so it would make more sense to sell the consumer film in shorter lengths.
The typical aunt Judy consumer that barely finished a roll of film in a year (holiday, christmas and her sons birthday) switched to digital long ago. The consumer of these days is the enthusiast who is a couple of rolls a month and is angry of paying the same (increased) developing costs but getting out 12 pictures less from a 24 roll than from a 36 one.