Quote Originally Posted by Eugen Mezei View Post
The typical aunt Judy consumer that barely finished a roll of film in a year (holiday, christmas and her sons birthday) switched to digital long ago. The consumer of these days is the enthusiast who is a couple of rolls a month and is angry of paying the same (increased) developing costs but getting out 12 pictures less from a 24 roll than from a 36 one.
my thoughts exactly!