[CGW]

i have just been informed that ALL fuji superia has been discontinued! is this just a rebranding to fujicolor? hopefully!

Might as well be since it's vanished from hooks in grocery stores, pharmacies, big box discount stores, etc. over the past year. Fujifilm Canada is doing very little business in consumer C-41 films and processing support any longer. I'm pretty much done with 35mm C-41 materials anyway.