At that price? I don't know, $25 seems like a lot for 10 shots but when I consider that local processing of a 120 roll with 4" prints is $12, the convenience of instant processing seems worth it to me. I think I'm going to buy a bunch more FP100C and will try some FP100B as well. It's fun! And if I don't buy any it will be gone and then my Polaroid back will be a paperweight which would be sad, don't you think?
Check B&H prices--a bit less than 1/2 the going TO prices. No denying that it's fun but not at $2.50/shot with no neg.