Kodak failed when they foolishly destroyed their smaller, older coating machines with larger, newer machines, right as the imaging market was undergoing the transition to a digital-inclusive one. Sure, having newer machines is a smart plan, but going bigger? And doing so without a more aggressive promotion scheme for so doing?* This all but assures that few coating runs will ever be successful enough to repeat within freshness cycles.
Way to go, Eastman "Post-Film" Kodak™
* obvious exceptions: Ektar 100 and TXP