Quote Originally Posted by Tim Gray View Post
I'd wager that Kodak would love nothing more for film to return to it's former glory.
This statement is the exact opposite of what Mr. Antonio Perez, the Chairman and Chief Executive Officer of Kodak, has been repeatedly telling Kodak's investors, journalists, customers, and anyone else who will listen, for over five years now.

In his own words, Mr. Perez states he was recruited and tasked by Kodak's Board of Directors to remake Kodak into a completely new digital technology company, not to return Kodak's film business to its former glory.

It is a source of unending astonishment to me that people here continue to ignore Mr. Perez's direct statements regarding where he - at the request and direction of Kodak's Board - is taking Kodak. And what the current and future implications for Kodak's analog products will be as he approaches that final destination.

Kodak's systematic and continuing reduction of their analog photography lines of business is way, way past the point of simplistic application to individual products of the law of supply and demand. Kodak has much bigger fish to fry at this point in their corporate reinvention. At best, supply and demand helps only to decide which traditional product is next on the chopping block.

While there have been a (very) few instances of new Kodak film products or product reformulations, the overall trend has been one of continuous product line consolidation. This trend is in keeping with Mr. Perez's larger mandate. This trend will continue. New products will be realized only insofar as they serve the ultimate goal.

And yet, in spite of Mr. Perez's best efforts (for years now!) to tell us exactly what is going on at Kodak (a public company, so he is legally obligated to speak truthfully), we still see posts here lamenting,

"Gee, I can't for the life of me figure out what Kodak is thinking. But I know that if everyone just keeps using enough Kodak film, Kodak will keep making it forever."

Or worse,

"This is all our fault. We didn't buy enough..."

At this late date in the process and given Kodak's repeatedly stated goal of a complete digital makeover (if we would only listen to them), the term "enough" is for all practical purposes undefined and meaningless.