Basically that means "how and when to use strobes"
What I did not understand then was that to succeed, I needed a well defined product, like Jose Villa, Jonathan Canlas, etcetera have, AND the balls to say "no miss, I won't do your wedding, it doesn't fit my style (the product I offer).
Jose and Jonathan target a very specific sub-markets and they don't appear to go outside their styles much.
Part of their choice of film is artistic, part is business.
Edward Olive is another guy that uses a lot of film, found him on Flickr, he shoots in the EU. His choice of film is anything but consistent. From XP2 to D3200 to Porta to ... , it just doesn't seem to matter to him what he puts in the camera. A lot of the fun stuff seems to be from seriously "underexposed" frames. I'm not suggesting he made mistakes, just artistic choices.
One of the reasons Jose Villa uses film is that the workflow is efficient. It moves a lot of work off his shoulders and onto the lab's shoulders.
Other successful shooters use strobes, even studio strobes, to light an entire ballroom if that's what it takes.
The point I'm trying to make here is that all the highly successful shooters have all designed products for the markets they wanted to serve and found films/tools/methods that fit that are very reliable and repeatable and well defined to fit that very specific market, they did not design their products around the afternoon sun; their market was probably already having weddings there.