Photographs are one of the most powerful marketing tools available. Face it these shelters are "marketing" these animals trying to make them appealing so peopl will come adopt and give them loving homes. Our ability to take good quality photos will certainly improve their success rate. Someone usually takes a P&S snap with poor lighting or background. All of the technical stuff we work on can now go to work making good "marketing" photos for these groups.
They do not have the money to pay a professional photographer with high quality gear to come in and take good photos.
I hope this idea catches on????