I think Mark Twain said something to the effect of, or it was said about him, to "practice to the point where it it doesn't look practiced".

The point that I'm making here is that successful photographers use formulaic processes to make their shots "More artsy, meaningful, impactful, emotional, etc."

The test of a pro is the ability to "do it again".

The pro's money/signature shots don't happen automatically, successful pros have developed "ways" to get their money/signature shots every time.

You can call these "ways", gentle direction or posing or getting the subject's attention; if you want to get more than snap shots, you will need to make that happen.