Blansky is right. I used to work for a studio in Kentucky that is the highest priced in the state. It attracted a high dollar customer. We even had President Clinton while he was in office. We charged the hell out of stuff. A single 5x7 RC print would cost $89 unframed. But that print had to pay for his time shooting it, my time processing the film, retouching the sitter, printing the negative, spotting, mounting the print on board, our office staff calling and scheduling the sitting and sales appointments, and the sales person presenting the proofs. That still doesn't include the film, paper, chemicals, water and electricity for all of the above, business licenses, and taxes.
Because of all that, we charged a lot. $120 for a one hour sitting, prints are sold separately. Large framed fiber prints were pushed during sales for several hundred apiece.