they do advertise for new-line of products ...

unfortunately not the things their already established, now dwindling customer base uses.
they probably figure it is a waste of money to advertise for products that most
people have abandoned, and only a few " elitist luddites " use. and don't want to deal
with the bad-vibes if there actually is a huge surge in use, and then a huge surge of ticked off people
all tweeting and facebook walling " i bought film but can't process it ... a little help here "

i think if they were to advertise their traditional products they should have done this 10 years ago
or ... never stopped doing it. seems a little late now.