Well typically you'd only spend the thousands (or tens of thousands) of dollars on motion film when you are ready to shoot. It doesn't make much sense to order several thousand feet of film until you are ready to go ahead with a project. Even on the small student scale, Kodak and Fuji deliver within a day or two, so there's not much of a reason to stock up with your film for your next three movies, for example. And you pretty much buy direct, so there's not a lot of shelves sitting around with motion picture on it waiting for the consumer to buy.
Originally Posted by holmburgers