It's an economy line packaged differently for different markets. You can get it in some ultra-cheap stores in the UK. It also used to be sold in the Lidl supermarkets as Kodacolor VR. Personally I found it OK, but not as good in dull weather as the Gold line, but that is a purely personal and subjective opinion! It's certainly a cheap film and maybe it is an earlier generation emulsion, but again that's a guess.