.
From : http://www.HasselbladUSA.Com/about-H...d/History.aspx

When Arvid Viktor Hasselblad, son of the company’s founder and
an avid amateur photographer, established a photographic division
within the company he is reported to comment.
“I certainly don’t think that we will earn much money on this,
but at least it will allow us to take pictures for free.”

Ron
.