As I understand it, production of the original Lubitel had finished. I guess restarting production, which would have involved trying to resource all the components (it's a lot more complex than a Holga) would not have been cheap. Also it probably only sells in low numbers, so the costs have to be recovered on only a smallish number of sales. Having said that, I think the price is incredibly high, and as it is still possible to get better quality secondhand TLR's for far less, I can't personally see the point in getting a Lubitel. As for the Holga's, Diana's etc I agree they are very overpriced for such basic plastic cameras.