From WSJ:

The Rochester, N.Y., company, once a titan of consumer photography that made the "Kodak moment" a household phrase, has struggled in recent years as it recasts itself as a digital imaging powerhouse. Kodak said revenue from its film business fell 14% to $367 million, hurt by increased raw material costs as the price of silver and aluminum has skyrocketed in recent months.
The ever-rising silver price does not bode well for EK. I am afraid that once silver hits a tipping point, you will see wholesale discontinuations or price increases by all of the big 3, especially EK and Fuji.