I found film one click from the www.kodak.com web page in two places. Under Kodak Store there is Consumer Film; and in the upper right there is an All Products and Services drop down and the Pro Photographer / Lab selection takes you right to a page which advertises Portra and has pictures of models taken with Portra. Motion picture film is also one click off the main page. Perhaps this is the Canadian version of their homepage. It isn't much but it's something.
Kodak needs to figure out who they figure their customers are these days, find out the needs of those customers and produce products which delight them without reservation. You can insert any company name into that sentence if you like as it is the overall key to success: figure out who you're selling to and what they need so you can make the best damn products on the planet for them to keep them so happy that they don't want to try or buy anything else. Kodak has so many product lines for so many customers that it is difficult for them to know. It is much simpler if you know you are a film company making the best damn film, paper and chems ever.
Revenue from the company's core digital growth businesses - Consumer and Commercial Inkjet, Packaging Solutions, and Workflow Software & Services - increased by 23%, fueled by agreater than 50% increase in Consumer Inkjet. First-quarter revenue from the company's Film, Photofinishing and Entertainment Group declined by 14%."Our strategy is working," said Antonio M. Perez, Chairman and Chief Executive Officer, Eastman Kodak Company. "We saw continued momentum in our strategic digital growth businesses, revenue growth in several of our established digital businesses, and improved cash performance, all of which position us well to achieve our two key financial metrics for the year related to growth and cash.
"I am particularly pleased with the performance of our core digital growth businesses -- Consumer and Commercial Inkjet, Packaging Solutions, and Workflow Software & Services. Revenue growth in these businesses continues to accelerate and in the first quarter grew by a combined 23%, in line with our plan to grow these businesses in aggregate by 40% for the full year," Perez said. "We also saw revenue growth in Prepress Solutions, Electrophotographic Printing, and Document Imaging. We are off to a good start for 2011, and we remain confident that we will complete our transformation into a sustainable, profitable company in 2012."They're making a transition and milking an old product as cash for the transition. In some ways I'm more afraid of them achieving full success in their digital transformation. They may need film less once they're fully profitable in the other segments and for reasons discussed ad naseum it may not really be possible to sell the film and entertainment division to someone else. I hope they don't just shut it down due to losses and sell off the equipment for scrap. I really hope I'm wrong there... and will continue to buy the Kodak film products that I use while they make them.First-quarter 2011 cash usage, before restructuring payments, was $449 million, a $7 million improvement from the year-ago quarter. This corresponds to net cash used in continuing operations from operating activities on a GAAP basis of $515 million in the first quarter, compared with net cash used in continuing operations from operating activities on a GAAP basis of $471 million in the first quarter of 2010.
Kodak held $1.3 billion in cash and cash equivalents as of March 31, 2011, compared with $1.5 billion on the same date a year ago.
I'm not going to try and stock up for a lifetime as I can't afford to do so and don't want to risk a lifetime of frozen film and paper to a 3-day power failure or something like that (three days of diesel generator backup? no, No, NO). Sure, I stock up on a few pro packs now and then but I can shoot a pro pack of 120 in an afternoon easily.