I wrote to Fujifilm (in Japanese) to ask just case there is some mistake but there does not appear to be any mistake this time.

http://fujifilmmall.jp/shop/g/g15056432/

生産終了品 means "life end product"

http://fujifilmusa.com/products/prof...00b/index.html

DISCONTINUED PRODUCT - Limited Supply

I'll let you know their reply to my enquiry but I expect it will resemble the one I got when I asked about Neopan...