Anything I haven't seen before.
Pushing the envelope of taste or subject matter (Saw a man in China skinning a dog in an alley- wished I had a camera).
People working toward something unique. We all prostitute ourselves to make photos people want to buy, but that can not be the sole purpose. We all have to work through the cliche to get where we want or need to be.

Discussing equipment prowess -As though I should be impressed - WRONG! The equipment does not see the shot therefore it's MOOT.