I also don't like when people generalize about liking things that are "unique" or "different" or that they "haven't seen before". Just because it is unique or different doesn't necessarily make it any better than something that has been done to death. It is very popular these days to just do something unique, and often the "uniqueness", and nothing else about it, is what makes it "brilliant". I recall a relatively recent issue of View Camera which featured a portfolio of prints from some of the photographer's old negatives that had been poorly washed (therefore stained and heavily degraded). That was the point. Brilliant.